El Be Goods

Southwest Style & Beauty

By Stacey Gregory

Feel good about what you buy and who you get it from at El Be Goods. This women-owned, women-run boutique offers sustainable, ethically sourced, and fair-traded apparel, accessories, home goods, beauty products, novelties, paper products, and more, with a selection of local Tucson and handmade goods as well.

“The vision of El Be Goods is to prioritize the importance of and introduce people to slow fashion. You can get sustainable fashion at an approachable price here,” said shop owner Laura Stupar.

She opened the boutique almost four years ago. While she has traveled all around, her roots are in Tucson, so she used her background in fashion to create a safe, community-driven shop. In addition to the brick-and-mortar store, you can find El Be Goods at charity events and community partnerships like the pop-up shops hosted in the Royal Room twice a year.

“We focus on making connections with people. It’s not just about converting the transaction or ringing somebody up. It’s about making personal connections with each person that comes in, whether they purchase or not, and sparking those connections.” 160 S. Avenida Del Convento, 520-372-2336